The Echols family at Jaemor Farms has been harvesting crops from their land for 102 years. Positioned at the foot of the beautiful North Georgia Mountains, the family farms 350-acres of fruits and vegetables. Jimmy and Valvoreth Echols, owners and namesake for the farm, have been the leaders of their family’s operation since the 1960s. (JAEMOR is family initials.‘JAE’ represents Jimmy Allen Echols and ‘Mor’ are the first three letters of Mrs. Valvoreth’s maiden name.)
Jaemor Farms was established on family values and hard work that has been passed down for five generations. “We recognize the growing importance of local and fresh produce, therefore that’s what we strive to produce sustainably for families in North Georgia,” said Drew Echols, farm manager and grandson of the namesakes.
As the September Farm to School spotlight farm for Habersham County, Jaemor will be serving peaches to the students of Wilbanks Middle School. “Peaches are our number one crop,” said Echols. “We’re honored to have the opportunity to provide a taste test for students and encourage them to add locally grown fruits to their diet.”
The Farm Market at Jaemor Farms has been opened on Highway 365 in Alto, Ga. for 33 years. During this time period, the Echols family has expanded their operation to meet the demand of their customer base. Drew has been back on the farm for thirteen years and has worked to help his family diversify the farm to also grow strawberries, blackberries, watermelon, tomatoes and concord grapes, just to name a few. “We’ve always been locally grown,” said Echols. “Now, more than ever, we’re working to provide homegrown produce at our market and educational experiences on the farm for students and for families.”
The oldest members of the sixth generation of Echols still work in the markets and around the farm during the summer time. “We want to expose the next generation to what we’ve already accomplished so that our family’s business will continue to serve consumers of North Georgia for years to come,” said Echols.
You can purchase produce year round from Jaemor Farms by visiting their farm and market in Alto, Ga. on Highway 365 or at their market in Commerce, Ga., on Highway 441. For more information about the farm go to: http://www.jaemorfarms.com.